Built for Home Service Businesses
We run Meta and Google ads for home service businesses, so a quiet month for word of mouth is not a quiet month for leads.
Average result across home service businesses running roughly $2,000/month in ads.
Services
Most of what agencies sell doesn’t move revenue. This does.
01
Full campaign builds, creative and ad copy testing, and weekly optimisation for cost per lead — not impressions.
02
The annoying hours a business loses every week — handed to something that never gets tired or burns out.
03
An ad is only as good as the website it directs to. Most agencies skip over this — I build both.
How our ads work
STEP 01
Fifteen minutes. I look at what is working and what is not — and tell you whether ads are the right move. Sometimes they are, sometimes not.
STEP 02
Week one. Full campaign build — targeted audiences, ad creatives, ad copy, and tracking. Nothing launches until the entire ad account and campaign setup is verified working.
STEP 03
Weeks two to four. Modest budget, more angles tested. The first month buys data as much as leads — data watched live in the client portal, not in weekly or monthly summaries like other agencies.
STEP 04
Weeks six and beyond. Terminate underperforming ads, scale what works, test more like it. Strategy and statistics reviewed on call, weekly or on whatever schedule works for you. Data always viewable live in the client portal.
The numbers that matter
You set a budget. That is the easy part. Getting results from it is where most agencies fall short.
Example illustration.
Keep scrolling
The client portal
Every client gets a private login. Spend, leads, cost per lead, and what I changed this week — kept current, not summarised once a month. You can book a call anytime from the same screen.
Illustrative layout — not a client’s account.
Why we are different
About
I’m Christopher Fuller. I own and operate Fuller Scales out of San Diego, and I keep the client list short on purpose — because the moment an agency grows past its founder, the person you were sold is not the person touching your account.
You get me on the phone. I build the campaigns, I read the numbers, and I write the note explaining what changed. If something is not working, you will hear it from me before you have to ask, which is the part most agencies fail at.
If I don’t think ads will work for you, you’ll hear that on the first call — not three months and a retainer later.
Christopher Fuller Founder, Fuller Scales · San Diego, CA
Straight answers
Typically a flat monthly retainer, quoted after the audit call and fixed for the term. Never a percentage of your ad spend, like a lot of other agencies charge.
No. Ad spend goes straight to Meta or Google on your own card, so the account and the data stay yours. We plan the budget together on the call — it depends on your market, your margins, and what a customer is worth to you.
The ads start working the moment they launch, but the first two to three weeks are where conversion data gets built so they can reliably target the right audience. Expect a real read on everything by day 30, not day 3. Anyone promising otherwise is selling you the first month twice.
Three-month initial term, then month to month. Three months because that is the minimum time needed for ad and audience data to compound enough to judge it fairly — leave sooner and you are paying for the learning period without ever seeing what it builds toward.
I do — the owner. Not an account manager, not a student, not a contractor you never meet.
You keep everything. Ad accounts, pixels, creative, landing pages and tracking are set up in your name from day one, so leaving is a permissions change, not a rebuild.
Book a call
Fifteen minutes. I will look at what is working and what is not, and give you my honest read on whether ads are the right move for your business — whether or not we work together.